The Beaches neighbourhood is getting a new addition to its tight-knit community. On Thursday, October 27, PetSmart will be hosting a community event at their new location in the Toronto Beaches with  Maple Leafs alumni and some insta-famous pups!PetSmart’s latest store called, “PetSmart at the Beach” is a service-focused small footprint store located at 2050 Queen Street East.  Community members are invited to join the celebration of the grand opening and will enjoy free coffee, treats, giveaways and a special meet and greet with two hockey legends, Shayne Corson and Rick Vaive! We’ll also be hosting special guests of honour:  Mr. Marcel the Frenchie, Dudley the Corgi and Kimchi the Corgi.  When: Thursday, October 27, 2016 6:00 PM – 8:00 PM Where: PetSmart at the Beach, 2050 Queen St. E. We hope you can make it out! In the meantime if you have any questions, please let us know. Thanks,Lindsey                                                                                                                                                                                                    MEDIA ADVISORY PetSmart® Opens New Concept Store in Toronto’s Beach AreaPublic Invited to Attend Store Preview Celebration, MLSE Meet and Greet October 27 PetSmart® is pleased to announce the opening of their latest store called, PetSmart at The Beach, a service-focused small footprint store located at 2050 Queen Street East.   To celebrate, PetSmart is having a store preview event on Thursday, October 27, starting with a meet and greet with some of hockey’s brightest stars and influential pets, giveaways and free treats! Media and Pet Parents are encouraged to attend and to bring their four-legged friends to join in the fun.Stop by, check out our new store format and mingle with your favourite hockey stars, Shayne Corson and Rick Vaive! There will be photo opportunities as well as signatures and conversation about all things pets, of course. We’ll also be joined by Mr. Marcel the Frenchie, Dudley the Corgi and Kimchi the Corgi—a few pets taking Instagram by storm! In addition to free coffee, refreshments supplied by local vendors and treats by Tori’s Bakeshop for Pet Parents, our furry friends will receive exclusive pet treats.  PetSmart’s latest concept store is 5,500 square feet providing Pet Parents  with a broad range of competitively priced pet food and a comprehensive line of pet products. In addition to a coffee bar and shots clinic, in-store adoption centre, self-wash station and dog walking services, the new store offers convenient services such as pet training and a full-service grooming salon where dogs and cats receive hands-on care from academy-trained, safety-certified stylists dedicated to making pets look and feel their best.** What:                   PetSmart® at the Beach Store Preview celebration and MLSE Meet and GreetWhen:                  Thursday, October 27, 2016, 6:00 p.m.Where:                PetSmart®, 2050 Queen St. E, Toronto, Ontario M4E 1C9 PetSmart is committed to helping end pet homelessness with the addition of an in-store adoption centre at the Beaches location. The store’s adoption partner, Team Cat Rescue, will be onsite the evening of the event on the 27th and the official grand opening on the 29th with cats available for adoption. PetSmart Charities™ of Canada is a leader in pet adoption, collaborating with local animal welfare organizations to bring people and adoptable pets together every day in PetSmart stores and on its signature National Adoption Weekend events hosted four times a year. *All grand opening giveaways available while supplies last.**Services are subject to availability. See store for details. -30- About PetSmart In Canada, PetSmart is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we believe pets make us better people. That’s why we create more moments for people to be inspired by pets. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ more than 3,800 associates and operate 117 pet stores across Canada with seven operating in-store PetSmart® PetsHotel™ dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding and pet adoption services in-store.  Our portfolio of digital resources for pet parents – including PetSmart.ca , Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in North America. Through its in-store pet adoption partnership with PetSmart Charities of Canada, PetSmart has helped save the lives of more than 220,000 pets since 1999.  In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart® not only celebrates the power of pets to enrich people's lives—we live it.   Find us on Facebook: https://www.facebook.com/PetSmartCanada/  See PetSmart® on YouTube: www.YouTube.com/PetSmart  About PetSmart Charities ™of Canada PetSmart Charities™ of Canada is a nonprofit animal welfare organization dedicated to saving the lives of homeless pets in Canada.  Each year, more than 20,000 cats and dogs find Canadian homes through our adoption program in nearly all PetSmart stores across Canada and through our sponsored adoption events. A leading funder of animal welfare, PetSmart Charities of Canada has granted more than $9 million to help pets in need with a funding focus on adoption and spay/neuter programs that help communities solve pet overpopulation and providing emergency relief for pets and pet parents impacted by natural and man-made disasters.  PetSmart Charities™ of Canada is a registered charity, independent from PetSmart. For more information, or to schedule an interview, please contact:Weber Shandwick on behalf of PetSmart® Inc:Fontane Choi416-642-7925            fchoi@webershandwick.com                  PetSmart Media Line623-587-2177   Lindsey CoulterVice President, Media and Engagement Strategy T 416-642-7883                     M 647-390-4841E lcoulter@webershandwick.com   W www.webershandwick.comWeber Shandwick, 207 Queen’s Quay West, Suite 400, Toronto ON M5J 1A7The Holmes Report 2014, 2015 Global Agency of the YearPRWeek Best Place to Work – Large Agency Please consider the environment before printing this email. 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