Insurance done differently Our mission is to make insurance shopping for Canadians simple, easily accessible, and transparent, so that they can get the coverage they really need. Out of necessity and a passion for challenging the status quo, Karma Insurance was born. With a fresh take on insurance sales and an approach that places customer experience front and center, our team has successfully reinvented the way Canadians get insurance. We're addressing today’s digital-first reality and making the insurance shopping experience more transparent and accessible, as well as less intrusive and time consuming. With an optimised online comparison platform and insurance experts that truly care, Karma was designed to give customers an all-around feel-good life insurance buying experience.